White Bear Public Relations specializes in PR for composers, music supervisors, and film & music festivals around the world.
Chandler Poling and Thomas Mikusz founded White Bear PR in 2011, sparked by a vision for a different and more personal approach to PR in the entertainment industry. The company is built on relationships and creativity, thrives on innovation, and gets results.
“My favorite thing about PR is bringing people together – connecting individuals to ignite conversations, collaborations or future work,” remarks Chandler Poling. “Public relations is more than promoting a project. It’s about building a brand identity for our clients that make them rise above the crowd.”
At White Bear PR, we form an alliance with our business partners where we provide productive and creative elements in collaboration with our clients, their agents, performing rights organizations, international festivals, music societies, and journalists.
“For me,” says Thomas Mikusz, “Public relations is about telling unique stories that highlight and showcase the artists we work with. This has to be done truthfully and with integrity. PR is about relationships and therefore, honesty is crucial to making those relationships with our clients and with the media long lasting.”
Over the last few years, White Bear PR has produced award-winning campaigns, represented clients at all major film festivals, and created popular composer-focused panels at Comic-Con andWonderCon. In addition, Chandler and Thomas have created and moderated a variety of panels for international TV, film and music festivals.
White Bear PR connects their clients within the industry and the public, enlarging their circle of influence. The company recognizes the importance of social networking and helps their clients implement and maintain a presence on those platforms to continuously engage and get noticed.
White Bear PR continues to support their clients by achieving their goals, setting trends, increasing visibility, and propelling them into a position of demand.